If your business sends any "commercial electronic mail messages" at all, the new CAN-SPAM Act of 2003, signed into law by President Bush on December 16, 2003, is likely to affect the way you send that mail.
The new law, which goes into effect January 1, 2004, will regulate any e-mail sent for commercial promotional purposes. This Client Alert discusses the protections afforded under the bill, as well as the means and methods of enforcement. Also included is an outline defining "Predatory and Abusive Commercial E-Mail."