Google's Sale of Trademarks as Search Keywords Deemed Permissible by EU Court
BNA Electronic Commerce & Law Report
3/31/2010
In this article, "Google's Sale of Trademarks as Search Keywords Deemed Permissible by EU Court," published on March 31, 2010 in BNA's Electronic Commerce & Law Report, Mintz Levin Intellectual Property attorney Geri Haight is quoted discussing how the ruling by the European Court of Justice regarding Google's sale of trademarks could open the door for potential liability for search services in the future.
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